MEET THE FOUNDER

  • Rucha Dave, the visionary behind Aashiqi Studio and Brown Girl Unscripted, is an engineering graduate from Temple University.

    Her journey with confidence and body image taught her to embrace "sexy is a Mindset". By cultivating self-confidence and body positivity, Rucha not only overcame personal challenges but also expanded her confidence into every aspect of her life. This newfound assurance drove her to excel in her career, make empowered financial decisions, build fulfilling relationships, and pursue her dreams with unwavering determination.

OUR STORY

Aashiqi Studio is an Indian-inspired minimalistic streetwear brand dedicated to empowering women through self-love. Named after the Urdu and Hindi word for "love," we challenge traditional views by promoting self-love as the core of everything you do. Aashiqi Studio encourages you to first cultivate love for yourself—whether setting boundaries, relaxing, or chasing your dreams.

Inspired by our founder’s journey with body positivity, we offer eco-friendly clothing designed to make you feel sexy and confident because confidence is an attitude, not just a look. Our motto, "Sexy is a Mindset," embodies this belief.

For more inspiration, check out our podcast, Brown Girl Unscripted, airing every Friday at 9:00 AM EST. We feature successful women from various backgrounds, with a special focus on Gen Z voices, to boost your confidence and help you pursue your dreams.